Closing a $15M Capital Campaign in the Final Stretch
The Problem
The campaign raised $12.8M of its $15M goal, but progress was stalled. The organization's known major donor network had already been fully tapped, leaving no clear path to the final $2M without a new strategy.
The Solution
A mid- and small-donor strategy to run alongside the stalled major-gift effort, anchored by a new small-donor acquisition campaign powered by a significant matching gift. Combining broader donor acquisition with continued major-gift cultivation gave the campaign two simultaneous paths to the goal instead of one. It also created an opportunity for a public phase, building renewed excitement among existing donors and prompting broader donor and program-participant acquisition through city-wide exposure.
The Result
The combined strategy closed the remaining $2M gap. The campaign reached its full $15M goal, funding a new health center for the community it served. The organization grew its active donor network by 18% and secured a six-figure matching gift from a corporate partner whose largest prior gift had been $15,000.